Practice area
Intellectual Property
Names, brands, content, and know-how can be among a business's most valuable assets. We help clients identify, protect, and make commercial use of them.
Overview
What this area covers.
We advise businesses and creators on protecting and commercialising their intellectual property. This often begins with understanding what the client owns, how it is used, and where the risks lie.
Intellectual property questions frequently arise alongside commercial ones, such as launching a brand, licensing content, or engaging contractors to create work. We consider both together.
- Trademark searches and registration support
- Licensing and assignment agreements
- Intellectual property provisions in commercial and employment contracts
- Advice on brand protection and enforcement options
- Ownership of content and work created by contractors
Who we advise
- Businesses launching or expanding a brand
- Creative professionals and studios
- Technology and media businesses
- Organisations licensing content or know-how
Common issues we assist with
- Checking whether a proposed name or brand may conflict with existing rights
- Clarifying who owns work produced by contractors or employees
- Licensing intellectual property to a partner or distributor
- Responding to suspected use of a brand by another party
Our approach
How we handle enquiries in this area.
Identify what matters
We help clients understand which assets are most important to the business and how they are currently protected.
Align protection with strategy
We recommend steps that reflect the client's commercial plans and budget.
Document ownership
We help ensure that agreements clearly record who owns and may use intellectual property.
Advocates
Who works in this area.
Related insights
Further reading.
Intellectual Property
Protecting Your Brand: An Introduction to Trademarks
A business name or logo can become one of its most recognisable assets. Understanding how trademarks work helps businesses make informed decisions early.
1 min read
Every important decision deserves careful consideration.
If you need legal guidance, start by telling us a little about your matter. We'll help you understand the appropriate next steps.
Submitting an enquiry does not create a lawyer-client relationship. We will confirm whether we are able to assist after reviewing your enquiry, including a conflict check.